NRA "Lifestyle Magazine" Is Using Apple And Nike To Sell Its Corporate Sponsors' Guns

The National Rifle Association's lifestyle magazine, NRA Sharp, is using Apple and other popular brands to market firearms that are fabricated by NRA corporate donors. NRA Sharp showcases high end products (guns and otherwise), opulent lifestyles, and pop culture musings, all with a pro-firearm bent. As Daily Beast columnist Cliff Schecter noted, "it is the lifestyle of the armed and delusional. At NRASharp.com, ther nike air jordan uk.is $250 Gucci suspenders, dandelion recipes, and readers' fantasies of shooting with E.T. 'and his badass guns.'" An August 4 post on NRA Sharp matches firearms, including an assault weapon, to their "'mainstream' cultural equals," namely BMW, Nike, luxury watchmaker Patek Philippe, and Apple. As the post explains, "Readers consider these pairings boost both brands to their full potential." NRA Sharp matches Blaser, a manufacturer of high end hunting rifles, with German car company BMW, describing both products as "German-made creatures of layout" that can be used "to experience the elemental thrill of shooting/driving." According to a report from gun violence prevention group Violence Policy Center, Blaser's U.S. subsidiary company has contributed between $250,000 and $499,000 to the NRA. Next, NRA Sharp matches Nike shoes to a Daniel Defense AR15 style assault weapon, writing, "These two leaders of customization cater to the one of a kind shot athlete." Daniel Defense is the "presenting sponsor" of the NRA Freestyle network, which comprises NRA Sharp. In a 2013 press release, Friends of NRA announced that Daniel Defense will be the "2014 exclusive guard sponsor," the greatest level of sponsorship. The NRA turns to Daniel Defense to furnish assault weapons for its firearm raffles including "the Daniel Defense NRA Giveaway" and the "NRA Prohibited Guns Raffle." In accordance nike air jordan 1.with Daniel Defense's manager of marketing, cash is set aside for the NRA in each year's budget. Holland & Holland, a British gun manufacturing company whose products can cost upwards of $200,000, is paired with Patek Philippe, a manufacturing company of similarly expensive Swiss watches. The NRA's museum exhibits several Holland & Holland firearms. NRA Sharp also pairs Apple's iPhone with a Smith & Wesson M&P Shield handgun, writing, "If there was ever a firearm brand that mirrors Apple's inspiring, progressive drive to cater to the consumer, Smith & Wesson is on their way." According to Violence Policy Center, Smith & Wesson has donated between $1,000,000 and $4,999,999 to the NRA. Smith & Wesson can also be the patron of the NRA's online women's network. Smith & Wesson's support far surpasses one million dollars in cash." NRA Sharp debuted in May included in its NRA Freestyle project to Air Jordan 7 (VII) Retro Black.each out to some younger and more diverse audience. Besides NRA Sharp, the online network offers a net show aimed towards millennials, a coming series that will document a young gun enthusiast "on her journey toward private protection, self-discovery and leaving a legacy that'll last eternally," and a web series that recreates fight scenes from movies.